Wed. Dec 6th, 2023
    Abercrombie & Fitch’s Strong Sales Growth Signals Remarkable Turnaround

    Abercrombie & Fitch saw an impressive 20% increase in sales for its fiscal third quarter, surpassing estimates and defying the overall slowdown in the apparel industry. The company’s remarkable turnaround has been attributed to a strong back-to-school shopping season and growth in both its namesake brand and Hollister.

    Compared to Wall Street expectations, Abercrombie reported earnings per share of $1.83, significantly higher than the anticipated $1.18. Additionally, its revenue reached $1.06 billion, surpassing the expected $981 million.

    During the quarter, sales at the Abercrombie brand grew by 30% to $548 million, while Hollister’s revenue increased by 11% to $509 million. The strong performance was further reflected in a 16% rise in same-store sales across both brands.

    Abercrombie’s CEO, Fran Horowitz, expressed confidence in the brand’s success during the holiday season, citing the alignment of product and promotional messaging. However, although the company’s forecast for the quarter was in line with expectations, it failed to impress Wall Street investors, resulting in a temporary dip in the company’s stock.

    Despite this temporary setback, Abercrombie’s outlook remains positive. The company expects net sales to grow between 12% to 14% for the full year, surpassing its previous outlook of around 10%. It also anticipates an operating margin of around 10%, up from the previous range of 8% to 9%.

    The company’s transformation under Fran Horowitz’s leadership has been instrumental in its success. Abercrombie has transitioned from a brand criticized for its exclusivity and perceived racism to an inclusive retailer with a product assortment that resonates with consumers.

    The future looks bright for Abercrombie & Fitch as it continues to experience remarkable sales growth and maintains its position as a strong contender in the apparel industry.


    Q: What contributed to Abercrombie & Fitch’s strong sales growth?
    A: Abercrombie & Fitch experienced strong sales growth due to a successful back-to-school shopping season, as well as growth in its Abercrombie and Hollister brands.

    Q: Did Abercrombie & Fitch surpass Wall Street expectations?
    A: Yes, Abercrombie & Fitch reported higher earnings per share and revenue, surpassing the estimates set by Wall Street analysts.

    Q: How has Abercrombie evolved under its current CEO?
    A: Under CEO Fran Horowitz’s leadership, Abercrombie has transformed itself into an inclusive retailer with a product assortment that resonates with consumers, moving away from its previously exclusive image.

    Q: What are Abercrombie & Fitch’s expectations for the future?
    A: Abercrombie & Fitch expects further net sales growth and an increase in operating margin for the full year, signaling a positive outlook for the company’s future.