Wed. Nov 29th, 2023
    Shifting Mindsets: Rethinking Holiday Spending Habits

    As the holiday season approaches, many Americans find themselves caught in a financial bind. A recent report by LendingClub revealed that 60% of adults in the United States are living paycheck to paycheck. Despite this precarious financial situation, consumers still plan to overspend during the holidays, as indicated by various reports.

    Leading up to the holiday season, the outlook appears to be one of “hyper-consumption,” according to Jacqueline Howard, the head of money wellness at Ally Bank. This mindset of excessive spending has become a prevalent behavior, especially during the holiday season.

    A recent survey by TD Bank found that 96% of shoppers expect to overspend this holiday season, even though credit card debt has already reached a staggering $1 trillion. Additionally, half of consumers plan to take on more debt to cover holiday expenses, with only a small percentage having a plan to pay off the debt within a reasonable timeframe.

    Financial stress is also a prominent concern for many Americans. In a CNBC Your Money Financial Confidence Survey conducted in August, 74% of respondents expressed stress about their finances. Factors such as inflation, rising interest rates, and a lack of savings contribute to this growing anxiety.

    Despite these financial pressures, consumers still intend to dip into their savings to finance their holiday purchases. LendingClub found that over a third of consumers plan to rely even more on their savings to cover their holiday expenses, potentially leaving them vulnerable to unexpected emergencies.

    In light of these circumstances, it’s essential to foster a shift in mindset and approach to holiday spending. Jacqueline Howard suggests adopting a value-based budget approach that aligns with personal priorities and well-being. By prioritizing experiences and meaningful time with loved ones, consumers can make more mindful purchasing decisions.

    In conclusion, the holiday season presents both financial challenges and opportunities for reflection. It is crucial for individuals to reevaluate their spending habits and consider the long-term implications of their choices. By making thoughtful decisions that prioritize financial stability and personal well-being, consumers can navigate the holiday season with greater peace of mind.


    1. What percentage of adults are living paycheck to paycheck?

    According to a LendingClub report, 60% of adults in the United States are living paycheck to paycheck.

    2. Do consumers plan to overspend during the holidays?

    Yes, despite financial constraints, various reports indicate that consumers still plan to overspend during the holiday season.

    3. How are consumers financing their holiday expenses?

    Half of consumers plan to take on more debt to cover their holiday expenses, according to a report by Ally Bank.