Thu. Dec 7th, 2023
    New York City Deploys Everbridge for Increased Safety Measures During Macy’s Thanksgiving Day Parade

    The City of New York has once again turned to Everbridge, Inc., the global leader in critical event management (CEM) and national public warning software solutions, to enhance safety protocols during the 2023 Macy’s Thanksgiving Day Parade. By leveraging Everbridge’s critical event management platform, the city will be able to communicate important information, alerts, and updates to attendees in the event of an emergency or disruption.

    Over three million people are expected to attend the parade, which will be televised nationally and take place on Thursday, November 23. In preparation for the event, residents and visitors are encouraged to register for alerts by texting specific keywords to a designated number. By doing so, they will receive real-time updates and essential information from New York City Emergency Management.

    The partnership between the City of New York and Everbridge has proven to be successful in the past, giving spectators access to critical tools that ensure their safety during public events. The use of Everbridge’s mass notification solutions allows attendees to receive important safety and event updates directly on their cellphones. These updates can include information about traffic, weather, street closures, transit delays, and parade disruptions.

    In addition to the Macy’s Thanksgiving Day Parade, Everbridge will also be deployed for the city’s New Year’s Eve celebration in Times Square, where an estimated one million people will gather to welcome 2024.

    By utilizing Everbridge’s technology, New York City is demonstrating its commitment to the safety and well-being of its residents and visitors. The comprehensive event management platform empowers organizations to effectively respond to critical events and ensure the smooth operation of public gatherings.


    1. How can I register for alerts during the Macy’s Thanksgiving Day Parade?

    To register for alerts, simply text THANKSGIVING to 692692 (NYCNYC) for English updates, THXGIVINGESP for Spanish updates, or THXGIVINGFRE for French updates.

    2. What kind of information will I receive through the alerts?

    The alerts may include safety, traffic, weather, and event updates. This can include details about street closures, transit delays, parade disruptions, reunification locations for missing persons, and updates along the parade route.

    3. Is Everbridge only used for the Macy’s Thanksgiving Day Parade?

    No, Everbridge will also be deployed for New York City’s New Year’s Eve celebration in Times Square, where an estimated one million people will gather to celebrate the arrival of 2024.