New York City is taking proactive measures to ensure the safety of attendees at the 2023 Macy’s Thanksgiving Day Parade. The City has once again partnered with Everbridge, the global leader in critical event management (CEM) and national public warning software solutions, to deploy their platform for emergency alerts and information dissemination during the event. By leveraging Everbridge’s technology, the City of New York can promptly inform parade-goers about any emergencies, disruptions, or important updates that may arise during the festivities.
To receive critical updates, individuals planning to attend the parade are encouraged to register for alerts by texting THANKSGIVING to 692692 (NYCNYC) in English, THXGIVINGESP for Spanish updates, and THXGIVINGFRE for French updates. With these alerts, participants can stay informed in real-time about safety measures, traffic conditions, weather updates, street closures, and detours. Furthermore, Everbridge’s platform also provides essential information such as locations for reuniting with missing persons and updates along the parade route.
The Macy’s Thanksgiving Day Parade attracts millions of viewers worldwide, with more than three million people expected to attend the parade in person. Everbridge ensures that residents, visitors, and attendees have easy access to vital safety and event information at their fingertips, empowering them to make informed decisions during the festivities.
This collaboration between Everbridge and the City of New York showcases how technology can enhance safety measures at large-scale events. By utilizing Everbridge’s mass notification solutions, New York City Emergency Management can efficiently communicate with parade-goers, ensuring a secure and enjoyable experience for all.
Q: How can I receive updates about the Macy’s Thanksgiving Day Parade?
A: To receive critical updates, you can register for alerts by texting THANKSGIVING to 692692 (NYCNYC) in English, THXGIVINGESP for Spanish updates, and THXGIVINGFRE for French updates.
Q: What type of information will be included in the alerts?
A: The text messages may include safety, traffic, weather, and event alerts, including street closures and detours, transit delays, parade disruptions, reunification locations for missing persons, and updates along the parade route.
Q: How many people are expected to attend the Macy’s Thanksgiving Day Parade?
A: More than three million people are expected to attend the parade in person, while tens of millions watch the event from home.
Q: What other events will utilize Everbridge for safety alerts?
A: Everbridge will also be deployed by Notify NYC for the city’s New Year’s Eve celebration in Times Square, where an estimated one million people will gather to usher in 2024.