Tracy Mansolillo, a second-generation real estate agent at HomeSmart Professionals Real Estate in Warwick, has recently acquired a broker’s license in addition to her real estate license. With a background in corporate marketing, Mansolillo brings a unique perspective to the world of real estate. She believes that storytelling plays a vital role in building relationships, fostering connections, and providing exceptional customer service in the real estate industry.
According to Mansolillo, understanding a client’s needs and wants is crucial for effective communication. But it’s equally important to delve into their story, to understand their motivations and aspirations. Whether it’s a growing family in need of more space, retirees looking to downsize, or individuals relocating for work or family reasons, each client has a unique story that must be heard and understood.
When it comes to selling a property, Mansolillo emphasizes the importance of effectively communicating its story to potential buyers. Whether it’s a historical property or a newly built home, there is a narrative behind every real estate transaction. Mansolillo believes that the ability to convey that story can have a significant impact on the bottom line.
Drawing on her background in marketing, Mansolillo applies strategic thinking, problem-solving skills, and the ability to anticipate and navigate issues to her work in real estate. She understands that no two transactions are the same and adapts her approach accordingly. When marketing a property, she creates integrated plans tailored to the intended audience, utilizing advertising, public relations, and social media marketing strategies.
As part of her work, Mansolillo deals with waterfront properties, catering to buyers who are often from out of state. To effectively sell a home to clients who are not physically present, she focuses on understanding their vision for the property and how they plan to use it. By asking the right questions, conducting video walkthroughs, and refining the search based on client feedback, Mansolillo ensures that the process remains collaborative and based on trust.
Regarding the level of new construction in Rhode Island, Mansolillo acknowledges the deficit of new homes and the impact it has on supply and affordability. She believes that changes in land use policies and the utilization of new building technologies, such as modular construction or advancements in manufactured homes, could help alleviate the inventory pressure and create more affordable housing options.
Acquiring her broker’s license was a natural progression for Mansolillo. It required two years of full-time experience as a real estate salesperson and 90 hours of continuing education, followed by passing the national and Rhode Island broker licensure exam. With her broker’s license, Mansolillo now has additional capabilities compared to a regular licensed real estate salesperson.
In conclusion, Tracy Mansolillo’s passion for storytelling, combined with her marketing background and dedication to understanding her clients’ needs, makes her a trusted and effective real estate agent. She strives to utilize her skills and knowledge to help clients navigate the complex world of real estate and find their perfect home.
Sources:
– PBN: Tracy Mansolillo: Storytelling Is a Vital Skill in Real Estate – https://pbn.com/tracy-mansolillo-storytelling-is-a-vital-skill-in-real-estate/