Bunnings, the popular home improvement retailer, is entering the competitive world of bulk cleaning products to challenge traditional supermarkets. The company has recently expanded its cleaning range, offering customers a wide selection of household cleaning essentials such as dishwashing tablets, laundry liquid, washing up liquid, and disinfectant.
With over 200 new products across eight categories, including laundry, dishwashing, hand washing, and irons, Bunnings aims to become a one-stop-shop for all cleaning needs. This expansion not only provides customers with a greater variety of options but also offers competitive pricing. According to Jen Tucker, Bunnings Director of Merchandise, customers will benefit from “bigger quantities and better everyday prices,” eliminating the need to wait for discounts at supermarkets.
Bunnings is stocking well-known brands like OMO, Finish, and Dettol, ensuring customers have access to trusted and reliable products. For instance, Bunnings offers a three-pack of Morning Fresh dishwashing liquid for the price of $13.99, which it claims is significantly cheaper than purchasing the same quantity at Coles.
In addition to the affordability factor, Bunnings is leveraging the power of social media to engage with customers and promote its cleaning range. The company has been sharing “cleaning hacks” videos on platforms like YouTube, which have garnered substantial attention and received millions of views. By providing useful tutorials and tips, Bunnings enhances the customer experience and strengthens its brand presence in the cleaning industry.
With its expansion into the world of bulk cleaning products, Bunnings aims to offer convenience, affordability, and a comprehensive range of options. By diversifying its product lineup, the company is stepping outside its traditional DIY comfort zone and tapping into a lucrative market segment. Whether it’s tackling stubborn stains or maintaining a clean home, Bunnings is now a viable alternative for customers seeking high-quality cleaning products at competitive prices.
FAQ:
Q: What new products is Bunnings adding to its range?
A: Bunnings is expanding its cleaning range by adding over 200 new products across eight categories, including laundry, dishwashing, hand washing, and irons.
Q: Will Bunnings offer competitive pricing?
A: Yes, Bunnings aims to provide customers with better everyday prices and larger quantities, eliminating the need to wait for discounts at supermarkets.
Q: Which well-known brands will be stocked by Bunnings?
A: Bunnings will stock popular brands such as OMO, Finish, and Dettol.
Q: How is Bunnings promoting its cleaning products?
A: Bunnings is utilizing social media platforms to share “cleaning hacks” videos and tutorials, offering customers helpful tips and engaging content.